Cultural project with DAZED MENA and the iconic brand Air Jordan spotlighting PAC18 – La Coupe des Nations de Paris, one of the biggest African street football tournaments in Europe founded by Mamoudou Camara. Inspired by the Africa Cup of Nations (AFCON), this grassroots event has been thriving in the heart of Barbès for six years, driven by community, pride, and raw talent.Anthracity was commissioned to lead creative production, casting, and — most importantly — build a real connection with the people on the ground. Our mission wasn’t just to film or curate, but to amplify the voices that matter: the youth, the local heroes, the cultural architects often left out of the spotlight.
We launched a pop up at Union Jeunesse Internationale to celebrate the connection between Barbès and Los Angeles, two places with strong communities and rich histories!
New campaign “altar” for PRO CLUB USA by the talented Thalía Gochez shot in South Central, Los Angeles.
‘Our family homes are so sacred, each corner filled with love and photographs of the living and the ones who have transitioned.’
Brand campaign with Salomon Sportstyle produced by our creative studio. We collaborated with three leading artists, each distinguished in their respective fields: sashakeable (Music Artist), FD From The Future (Host and Content Creator), and Honeywoodsix (Beatmaker/ Producer). They all embody Salomon’s new Reflective Night Pack as a trio of forward-thinking, iconic creatives who reinvent the cultural space around them and bring light to every moment, day and night.
From Marseille to Harlem! Puma contacted us to organize a real trip to NYC for the french rapper Alonzo during the fashion week and introduce him to A$AP ROCKY.On the program: visit Kidsuper ‘s offices, a shoot in Harlem’s most iconic locations: from the historical basketball court “Rucker Park” to the best Chopped Cheese at Hajji’s Blue Sky Deli, and finally a meeting with A$AP ROCKY to immortalize the exchange between the two brand ambassadors.Content produced and powered by Anthracity - thanks to the locals for their warm welcome!
Conversation between the talented Californian artist @wulffvnky and the famous car brand Cadillac • An organic collaboration shot by Cinque Mubarak and produced by Anthracity - Find out more on Cadillac.com
Since we started out, we've always put the spotlight on underground and urban culture around the world, and more specifically Los Angeles, a city we've been documenting for a while now.Through Anthracity, we work directly with the legitimate players who shape the culture on a daily basis, and in this case it was Alex 2Tone, co-founder of the famous “Born X Raised' brand. A week before the release of their latest collaboration with Nike, we had the chance to chat about the brand's journey, a true L.A. staple - Long Live Spanto❤️Far from the traditional agency model, Anthracity's consultancy work is more than spontaneous, because we talk about what we know best, because we're at the very heart of that culture.
Anthracity organised a collaboration between the talented artist Slawn and the L.A brand, Pro Club, with a limited capsule of unique t-shirts painted by the Slawn himself. To immortalise the moment, the launch of the collection took place at the BeauBeaus Cafe, with friends and family gathered to celebrate.In the words of our friends at HYPEBEAST UK:
"Slawn, who has been wearing Pro Club shirts since he was 13, said: 'The first shirts I worked on were Pro Club. So to do this at Beau Beau's is really coming full circleThe genuine connection continued at Glastonbury, where Slawn customised t-shirts with the lyrics of the hit 'Sprinter' for Dave & Central Cee's show!